Data protection

Data protection
We have written this data protection declaration (version 13.06.2020-311185741) in orderto explainto you in accordance with the provisions of the General Data Protection Regulation (EU) 2016/679 what information we collect, how we use data and what choices you as a visitor to this website can make to have.

Unfortunately, it is in the nature of things that these explanations sound very technical, but we have tried to describe the most important things as simply and clearly as possible.

Cookies
Our website uses HTTP cookies to save user-specific data.
In the following we explain what cookies are and why they are used so that you can better understand the following data protection declaration.

What exactly are cookies?
Whenever you surf the Internet, you are using a browser. Well-known browsers include Chrome, Safari, Firefox, Internet Explorer and Microsoft Edge. Most websites save small text files in your browser. These files are called cookies.

One thing cannot be dismissed out of hand: Cookies are really useful little helpers. Almost all websites use cookies. More precisely, they are HTTP cookies, as there are also other cookies for other areas of application. HTTP cookies are small files that our website stores on your computer. These cookie files are automatically placed in the cookie folder, which is the “brain” of your browser. A cookie consists of a name and a value. When defining a cookie, one or more attributes must also be specified.

Cookies store certain user data about you, such as language or personal page settings. When you call up our site again, your browser transmits the "user-related" information back to our site. Thanks to cookies, our website knows who you are and offers you your usual standard settings. In some browsers each cookie has its own file, in others, such as Firefox, all cookies are stored in a single file.

There are both first-party cookies and third-party cookies. First-party cookies are created directly from our side, third-party cookies are created by partner websites (e.g. Google Analytics). Each cookie must be evaluated individually, as each cookie stores different data. The expiry time of a cookie also varies from a few minutes to a few years. Cookies are not software programs and do not contain viruses, Trojans or other "pests". Cookies cannot access information on your PC either.

 

For example, cookie data can look like this:

• Name: _ga
• Expiry time: 2 years
• Use: Differentiation of website visitors
• Exemplary value: GA1.2.1326744211.152311185741

A browser should support the following minimum sizes:

• A cookie should be able to contain at least 4096 bytes
• At least 50 cookies should be able to be stored per domain
• A total of at least 3000 cookies should be able to be stored

 

What types of cookies are there?
The question of which cookies we use in particular depends on the services used and is clarified in the following sections of the data protection declaration. At this point we would like to briefly discuss the different types of HTTP cookies.

There are 4 types of cookies:

Absolutely necessary cookies
These cookies are necessary to ensure basic functions of the website. For example, these cookies are needed when a user puts a product in the shopping cart, then continues surfing on other pages and only goes to checkout later. These cookies do not delete the shopping cart, even if the user closes his browser window.

Functional cookies
These cookies collect information about user behavior and whether the user receives any error messages. In addition, these cookies are used to measure the loading time and the behavior of the website with different browsers.

Goal-oriented cookies
These cookies improve user-friendliness. For example, entered locations, font sizes or form data are saved.

Advertising cookies
These cookies are also called targeting cookies. They serve to deliver customized advertising to the user. That can be very practical, but also very annoying.

When you visit a website for the first time, you will usually be asked which of these types of cookies you would like to allow. And of course this decision is also saved in a cookie.

How can I delete cookies?
You decide for yourself how and whether you want to use cookies. Regardless of which service or website the cookies originate from, you always have the option of deleting cookies, only partially allowing them or deactivating them. For example, you can block third-party cookies but allow all other cookies.

If you want to find out which cookies have been saved in your browser, if you want to change or delete cookie settings, you can find this in your browser settings:

Chrome: Delete, activate and manage cookies in Chrome

Safari: manage cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have stored on your computer

Internet Explorer: deleting and managing cookies

Microsoft Edge: Deleting and managing cookies

If you generally do not want cookies, you can set up your browser so that it always informs you when a cookie is to be set. In this way, you can decide for each individual cookie whether or not to allow the cookie. The procedure is different depending on the browser. It is best to search for the instructions in Google with the search term “delete cookies Chrome” or “deactivate cookies Chrome” in the case of a Chrome browser or replace the word “Chrome” with the name of your browser, e.g. Edge, Firefox, Safari.

What about my data protection?
The so-called "cookie guidelines" have existed since 2009. It states that the storage of cookies requires the consent of the website visitor (i.e. you). Within the EU countries, however, there are still very different reactions to these guidelines. In Germany, the cookie guidelines have not been implemented as national law. Instead, this guideline was largely implemented in Section 15 (3) of the Telemedia Act (TMG).

If you want to know more about cookies and don't shy away from technical documentation, we recommend  https://tools.ietf.org/html/rfc6265 , the Request for Comments of the Internet Engineering Task Force (IETF) called “HTTP State Management Mechanism”.

Rights according to
the General Data Protection Regulation You have the following rights according to the provisions of the GDPR:

• Right to rectification (Article 16 GDPR)
• Right to cancellation ("right to be forgotten") (Article 17 GDPR)
• Right to restriction of processing (Article 18 GDPR)
• Right to notification - obligation to notify in connection with the correction or deletion of personal data or the restriction of processing (Article 19 GDPR)
• Right to data portability (Article 20 GDPR)
• Right of objection (Article 21 GDPR)
• Right not to be subject to a decision based solely on automated processing - including profiling (Article 22 GDPR)

If you believe that the processing of your data violates data protection law or that your data protection claims have been violated in any other way, you can contact the Federal Commissioner for Data Protection and Freedom of Information (BfDI) .

TLS encryption with https
We use https to transmit data securely on the Internet (data protection through technology design, Article 25 (1) GDPR ). By using TLS (Transport Layer Security), an encryption protocol for secure data transmission on the Internet, we can ensure the protection of confidential data. You can recognize the use of this protection of data transmission by the small lock symbol in the top left of the browser and the use of the https (instead of http) scheme as part of our Internet address.

Google Maps Privacy
Policy We use Google Maps from Google Inc. on our website. Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services in Europe. With Google Maps we can better show you locations and thus adapt our service to your needs. By using Google Maps, data is transmitted to Google and stored on Google's servers. Here we want to go into more detail about what Google Maps is, why we use this Google service, which data is stored and how you can prevent this.

What is Google Maps
Google Maps is an internet map service from Google. With Google Maps you can search for exact locations of cities, attractions, accommodations or companies online using a PC, tablet or app. If companies are represented on Google My Business, additional information about the company is displayed in addition to the location. In order to show how to get there, map sections of a location can be integrated into a website using HTML code. Google Maps shows the earth's surface as a road map or as an aerial or satellite image. Thanks to the Street View images and the high-quality satellite images, very precise representations are possible.

Why do we use Google Maps on our website?
All of our efforts on this page are aimed at providing you with a useful and meaningful time on our website. By integrating Google Maps, we can provide you with the most important information on various locations. You can see at a glance where we are based. The route description always shows you the best or fastest way to us. You can find directions for routes by car, public transport, on foot or by bike. For us, the provision of Google Maps is part of our customer service.

Which data is saved by Google Maps?
In order for Google Maps to be able to offer its full service, the company must record and save data from you. This includes the search terms entered, your IP address and the latitude and longitude coordinates. If you use the route planner function, the entered start address is also saved. However, this data storage happens on the Google Maps website. We can only inform you about this, but we cannot influence it. Since we have integrated Google Maps into our website, Google places at least one cookie (name: NID) in your browser. This cookie stores data about your user behavior. Google uses this data primarily to optimize its own services and to provide you with individual, personalized advertising.

The following cookie is set in your browser due to the integration of Google Maps:

Name: NID value: 188 = h26c1Ktha7fCQTx8rXgLyATyITJ311186280-5 Purpose : NID is used by Google to adapt advertisements to your Google search. With the help of the cookie, Google “remembers” your most frequently entered search queries or your previous interaction with ads. This way you always get customized advertisements. The cookie contains a unique ID that Google uses to collect your personal settings for advertising purposes. Expiry date: after 6 months

Note: We cannot guarantee that the data stored is complete. Changes can never be ruled out, especially when using cookies. In order to identify the NID cookie, a separate test page was created, which only includes Google Maps.

How long and where is the data stored?
The Google servers are located in data centers around the world. Most of the servers are located in America, however. For this reason, your data is also increasingly stored in the USA. Here you can read exactly where the Google data centers are located: https://www.google.com/about/datacenters/inside/locations/?hl=de

Google distributes the data on various data carriers. This means that the data can be accessed more quickly and is better protected against any attempts at manipulation. Each data center also has special emergency programs. If, for example, there are problems with the Google hardware or a natural disaster paralyzes the servers, the data will still remain protected.

Google stores some data for a specified period of time. For other data, Google only offers the option of manually deleting them. The company also anonymizes information (such as advertising data) in server logs by deleting part of the IP address and cookie information after 9 and 18 months, respectively.

How can I delete my data or prevent data storage?
With the automatic deletion function for location and activity data introduced in 2019, information on location determination and web / app activity - depending on your decision - is stored for either 3 or 18 months and then deleted. You can also delete this data manually from the history at any time using your Google account. If you want to completely prevent your location from being recorded, you must pause the "Web and app activity" section in your Google account. Click Data & Personalization, then click the Activity Settings option. Here you can turn the activities on or off.

You can also deactivate, delete or manage individual cookies in your browser. Depending on which browser you are using, this always works a little differently. The following instructions show how to manage cookies in your browser:

Chrome: Delete, activate and manage cookies in Chrome

Safari: manage cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have stored on your computer

Internet Explorer: deleting and managing cookies

Microsoft Edge: Deleting and managing cookies

If you generally do not want cookies, you can set up your browser so that it always informs you when a cookie is to be set. You can decide for each individual cookie whether or not to allow it.

Google is an active participant in the EU-US Privacy Shield Framework, which regulates the correct and secure transfer of personal data. You can find more information on this at https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI . If you want to find out more about data processing by Google, we recommend the company's own data protection declaration at https://policies.google.com/privacy?hl=de .

Source: Created with the  data protection generator from AdSimple in cooperation with fashiongott.de